Tag: non-fiction

Book: Alexey Markov, Alexey Antonov “Crypt-Your-Mathics 3.0”

No comments

Bitcoin, blockchain… Over the past couple of years, everyone has heard these words, along with the phrase “should have invested in bitcoin in time.” However, very few people truly understand what this technology is and the principles behind these new digital currencies. I’ll admit, for a while, I also had only a vague idea of the details. But there are people out there who are willing to explain everything in plain language.

I first learned about Alexey Markov by chance when I stumbled upon a link to his book with the rather politically incorrect title “Hulinomics”. In this book, he explained economics in simple terms, peppered with some profanity, and why understanding its principles is essential for everyone. I rather liked the book (4 out of 5), as I mentioned in my review at the time.

Since then, I’ve kept an eye on what else Markov has published, though I wasn’t in a rush to read more. He wrote a book about “why some people have it all, while others have nothing,” essentially exploring why not everyone earns a lot of money (“Zhlobology”). He also authored a collection of clever advice on various topics (“Hoolifacts”) and, together with Alexey Antonov, a book about cryptocurrencies and blockchain technology titled Crypt-Your-Mathics. It was the latter that I decided to read.

I’ve already written about Markov in my previous review, so let me briefly introduce the second author of the book—Alexey Antonov. Since 2016, he has been interested in blockchain technology, actively involved in business in this field, and engaged in educational activities, giving lectures. In short, he jumped on the train early, so he knows both its advantages and drawbacks.

Together, Markov and Antonov wrote a book that, in style, closely resembles Markov’s eccentric manner, seen in his articles and his famous “Hoolinomics”. The authors set out to explain not only clearly but also as openly as possible about this new market, which is full of pitfalls. At least, that’s what they promise, albeit in their own distinctive manner:

Read more

Book: Darrell Huff “How to Lie with Statistics”

1 comment

Darrell Huff spent most of his life as a journalist and writer, yet he gained worldwide fame as an expert in statistics. This recognition came thanks to his most successful book, How to Lie with Statistics, written back in 1954 but still relevant to this day. At least, publishers continue to successfully reprint it time and again.

The entire tone of the book can be summarized with its very first epigraph, which quotes Benjamin Disraeli: “There are three kinds of lies: lies, damned lies, and statistics.”

No, the author does not try to portray statistics as a terrible or useless science. Instead, in a light and ironic manner, he explains what many people perceive as infernal mathematical gibberish. He also demonstrates how numbers can be used to manipulate opinions and the perception of information.

Read more

Book: Kiril Egerev “This Button Needs Text”

No comments

The discovery of the past few months for me is the book This Button Needs Text by Kiril Egerev. It likely would have gone unnoticed if Alexey Arefyev hadn’t recommended it in his Telegram channel about product management.

Kiril Egerev is a seasoned copywriter who has worked in many online publications, both as an author and as an editor. Recently, he has been working as a UX writer at Russia’s Sberbank. For those unfamiliar with professional terminology, let me clarify: a “copywriter” is someone who professionally writes various types of non-fictional texts. These can include advertising copy, descriptions, official letters, and so on. UX stands for “User eXperience,” which essentially refers to how users interact with your product and what emotions they experience during this interaction. A UX writer (or UX copywriter) is a specialist focused on creating product texts. Here’s a direct quote from the book:

“UX writers are typically the ones who write clear and non-annoying texts for error messages, buttons, switches, and all other interface elements. They help develop the product’s voice, compile style guides, ensure consistency and adherence to typography requirements, and often handle user emails as well.”

In his book, Kiril aims to explain “briefly and clearly” what his work entails and why it is essential for any product, countering the common misconception of “who cares what we call the buttons; everyone will understand anyway.” In IT, there is also a role known as UX specialist (often called a “UXer”). In practice, the line between a UX specialist and a UX writer is very blurred. It’s generally accepted that the former focuses more on the overall interface and interaction (proper arrangement of elements, creating an intuitive design), while the latter specifically handles interface texts. However, in reality, one doesn’t exist without the other. As a result, the tasks often fall to either a team of two specialists with narrower roles or a single person who does it all.

Read more

Book: Vasiliy Sabirov “The Numbers Game”

2 comments

A few weeks ago, I wrote about Alexey Savchenko’s book Game as Business, which provides an excellent description of the gaming industry from the perspective of production and working with publishers. However, it says almost nothing about what comes next. Especially if your game is designed to last for years: how to work with users, how to study their behavior, and, ultimately, how to make millions.

That’s why Vasiliy Sabirov’s book Game by Numbers, which was also published last year, serves as a perfect complement. Its subtitle, How Analytics Helps Video Games Thrive, speaks volumes.

But first, a bit about the author. Vasiliy Sabirov is an analyst with extensive experience. Over the course of his career, he worked as an analyst and head of the payment solutions department at Xsolla (one of the largest players in the gaming payment market), as a lead analyst at the gaming company Alternativa Games, and then moved on to the emerging devtodev (now the largest gaming analytics service in the Russian-speaking game development sector). At devtodev, he worked as head of the analytics department and also served as an evangelist for both the service itself and its educational platform, where he released a course, including one on gaming analytics. In 2020, he made a major life change, transitioning (and relocating) to work as a lead analyst at the gaming company Easybrain (also one of the major players in the mobile gaming market). In other words, Vasiliy knows what analytics is and how it works. I would even say that if you’re talking about game analytics in Russian-speaking companies, Vasiliy Sabirov is the first name that comes to mind.

Now about the book and game analytics. If people around you are throwing around strange terms like MAU, LTV, ARPPU, and others, and you find yourself staring blankly, it’s time to read this book. Because behind these intimidating acronyms lie concepts that aren’t all that complicated. Learning how to work with this data properly, however, is the next step. But let’s take it one step at a time.

Read more

Book: Debbie Tung “Book Love”

No comments

The very existence of my book blog makes it clear that I read a lot and love books. But what few people know is that this love isn’t just a casual hobby; it’s a deep passion for collecting and cataloging that started in my childhood. Once I could afford to buy books with my own money, I would purchase far more than I could actually read. It brought me immense joy to lay out my collection, admire the covers, and revel in my growing library… “My precious!”

For a long time, I resisted transitioning to digital formats, but circumstances eventually forced me to. I simply had no more space for physical books, and it was far easier to bring an e-reader on business trips than to lug around several books (though I still remember carrying a 950-page tome with me everywhere and reading it at every opportunity).

Why am I telling you all this? Debbie Tung’s book Book Love immediately won me over the moment I read the synopsis: “If you love the rustle of book pages, the smell of fresh ink, find bliss in bookstores, and devote all your free time to reading or searching for new books, then this comic is about you and for you!” I thought to myself, this is exactly about me! Plus, the book was described as “a sharp, subtle, and humorous take on people who are deeply in love with books.”

Read more

Book: Alexey Savchenko “Game as a Business”

2 comments

Alexey Savchenko is a name well-known in the Russian gaming community, and not just there. For some time, he officially held the position of Evangelist for the Unreal game engine, and even now, many still refer to Alexey by that title. Open in communication, always ready to help—a remarkable colleague. When he announced that he was planning to release a book about the gaming business, I had no doubt that it would be worth purchasing and reading.

Although Alexey is now primarily involved in working with business partners, he has had a long journey and knows game development from many different angles, including as the owner of his own studio. In his book Game as a Business, he set out to describe all aspects of the gaming industry and project development—”from dream to release,” as the subtitle states.

Alexey structured the book along this very path, beginning with “I have a dream… I want to make games.” From there, he meticulously yet accessibly explains what awaits an aspiring game developer on the road to creating their dream game and, ideally, achieving fame and fortune.

It is evident that the author has a deep understanding of the subject, and the book is both accessible to industry newcomers and engaging for professionals. Despite my many years in the gaming industry, I thoroughly enjoyed reading this book.

One of the most valuable aspects is how Alexey begins his advice by helping newcomers understand what lies behind their dream. Does the aspiring developer truly want to create their own game? Are they ready for the challenges this path entails? This guide is specifically for people who have decided to start their own business and are willing to risk their time, money, family relationships, and ambitions. Because if all you want is to make games, then joining an established studio is also an excellent path to consider.

Read more

Book: Constantine Koptelov “Order in Chaos”

No comments

Sometimes even I fall for advertising, especially when it’s promoted in a reputable community. A few weeks ago, I came across an invitation to a free webinar on strategic sessions in a remote setting. It’s clear that the topic of remote work is being exploited by just about everyone these days, but I’m genuinely interested in the subject of strategic planning in general (and this is a good moment to remind everyone of the excellent book Good Strategy, Bad Strategy by Richard Rumelt). At the same time, I’ve spent many years building workflows with remote teams. So, this webinar touched on two areas of interest for me.

The webinar was hosted by Constantine Koptelov, someone I hadn’t heard of before. However, the hour-long presentation flew by almost unnoticed. I took several notes during the session and became so intrigued by the topic that I immediately purchased Constantine’s book, Order in Chaos: Objective and Key Results (OKR), which I’ll tell you about today.

Read more

Book: Roman Papsuev “Tales of Old Rus’. The Origins”

1 comment

Once, Roman Papsuev, also known online by the nickname Amok, began drawing characters from Russian fairy tales in the style they might be depicted for computer games, purely for fun. He shared his first sketches online for everyone to see. These illustrations quickly went viral, with articles about them even appearing on international platforms. That’s when Roman decided to take on the project more professionally, giving rise to the world of Old Rus’.

His illustrations continued to gain immense popularity, and the release of an artbook was only natural. In 2018, I bought and eagerly flipped through (calling it “read” doesn’t quite fit) the book Tales of Old Rus’. The Beginning. It was a classic artbook — lots of illustrations with minimal text, but all beautifully executed.

Later, Roman released a second book, titled almost the same: Tales of Old Rus’. The Origins. Based on the description, it was essentially the same book, but this time the author added significantly more text: he started describing the characters, explaining why they were depicted the way they were, and so on. The illustrations, however, were mostly the same. So I thought, why would I want to go through the same thing again? Still, I bought the book, if only to support the author.

Read more

Book: Shaun Bythell “Confessions of a Bookseller”

No comments

Exactly two years ago, I wrote a review of Shaun Bythell’s The Diary of a Bookseller, which I thoroughly enjoyed and recommended to anyone who sees paper books as more than just bound sheets of paper. This real-life diary of a real secondhand bookseller unexpectedly became a global bestseller, even to Bythell’s surprise, so it’s not surprising that a sequel followed.

If the first book was recommended to me by a friend, I discovered the second one quite by accident. Still, riding the wave of unforgettable emotions from the first, I immediately added it to my “to read soon” list. The new book, titled Confessions of a Bookseller, closely mirrors the structure of the first — it’s again a diary spanning a single calendar year. Once again, each day he records the number of online orders received and processed, the number of customers in the store, and the earnings. In other words, absolutely nothing has changed. Do you like my diary? Here’s part two. The cover of the first book featured the little bookshop itself (which really looks like that; there are now many photos of it online), while the second book’s cover shows Shaun Bythell himself in his shop. By the way, the likeness is accurate — here’s what he looks like in real life:

Read more

Book: Viktor E. Frankl “Man’s Search For Meaning”

No comments

I continue reading books about the experience (though calling it “life” is impossible) in Nazi death camps. This time, I’ve taken up a short but well-known book by world-renowned psychologist Viktor Frankl. When he was sent to a concentration camp, he tried to hide the manuscript of his book, but he couldn’t save it. So, he began gathering insights and “writing” the book in his mind and secretly on scraps of paper, as a way to hold onto sanity amidst the horrors of the camp and to find something to cling to—something to survive for.

When he was finally liberated, he quickly recorded all he had reflected on during those horrific years in the form of a book, which he initially didn’t even want to publish under his real name, though he was eventually persuaded otherwise. In 1946, the book was published as Man’s Search for Meaning.

Although Viktor Frankl lived many more years, passing away in 1997 at the age of 92, this book is considered one of his greatest works.

Read more