No matter how Belarusian officials try to put a brave face on it, the exodus of IT from the country is a fact. And for many years the IT sector was the nation’s calling card and a fairly substantial share of GDP.
Just the other day I had to discuss yet again what will happen to this industry now, and when it might recover. Unfortunately, my forecast is bleak: Belarus will never again be an IT country. Or at least not for decades. I could be wrong—I’m no great economist—but I’ll try here to lay out the considerations on which I base this view.
But first—a bit of history.
Belarus didn’t become strong in IT out of thin air. In Soviet times, Minsk was an assembly shop, including for computing hardware. It was in Belarus that the large “Minsk” computers were made, and later the ES personal computers, which people chased after even when I was a teenager, because they were IBM-compatible machines you could buy for home use and, for better or worse, enjoy the benefits of a personal computer.
Darrell Huff spent most of his life as a journalist and writer, yet he gained worldwide fame as an expert in statistics. This recognition came thanks to his most successful book, How to Lie with Statistics, written back in 1954 but still relevant to this day. At least, publishers continue to successfully reprint it time and again.
The entire tone of the book can be summarized with its very first epigraph, which quotes Benjamin Disraeli: “There are three kinds of lies: lies, damned lies, and statistics.”
No, the author does not try to portray statistics as a terrible or useless science. Instead, in a light and ironic manner, he explains what many people perceive as infernal mathematical gibberish. He also demonstrates how numbers can be used to manipulate opinions and the perception of information.
A few weeks ago, I wrote about Alexey Savchenko’s book Game as Business, which provides an excellent description of the gaming industry from the perspective of production and working with publishers. However, it says almost nothing about what comes next. Especially if your game is designed to last for years: how to work with users, how to study their behavior, and, ultimately, how to make millions.
That’s why Vasiliy Sabirov’s book Game by Numbers, which was also published last year, serves as a perfect complement. Its subtitle, How Analytics Helps Video Games Thrive, speaks volumes.
But first, a bit about the author. Vasiliy Sabirov is an analyst with extensive experience. Over the course of his career, he worked as an analyst and head of the payment solutions department at Xsolla (one of the largest players in the gaming payment market), as a lead analyst at the gaming company Alternativa Games, and then moved on to the emerging devtodev (now the largest gaming analytics service in the Russian-speaking game development sector). At devtodev, he worked as head of the analytics department and also served as an evangelist for both the service itself and its educational platform, where he released a course, including one on gaming analytics. In 2020, he made a major life change, transitioning (and relocating) to work as a lead analyst at the gaming company Easybrain (also one of the major players in the mobile gaming market). In other words, Vasiliy knows what analytics is and how it works. I would even say that if you’re talking about game analytics in Russian-speaking companies, Vasiliy Sabirov is the first name that comes to mind.
Now about the book and game analytics. If people around you are throwing around strange terms like MAU, LTV, ARPPU, and others, and you find yourself staring blankly, it’s time to read this book. Because behind these intimidating acronyms lie concepts that aren’t all that complicated. Learning how to work with this data properly, however, is the next step. But let’s take it one step at a time.
