There is a concept known as affiliate (referral) programs. In short: you promote a store’s products, and in return, the store gives you a percentage of each sale. It’s generally beneficial for everyone: the store gains new customers thanks to advertising on external platforms, and the authors of popular resources get a small cut from the stores if their readers decide to make a purchase. Moreover, this is highly advantageous for stores (from my non-professional point of view). In most cases, when you pay for advertising, you spend money without any guarantee of getting it back. But here, you essentially receive free advertising and only pay a small percentage of the actual revenue generated by the user. Furthermore, as a store, you typically pay for a single purchase, but the buyer might stay and become a long-term customer. For subsequent purchases, you almost never pay anyone. Additionally, there’s the well-known factor of the first purchase—it’s much harder to convince someone to make their first purchase, but if they’re satisfied, the likelihood of a second purchase increases significantly.
As a devoted bookworm, I’ve always kept an eye on the development of online book sales. I witnessed the rise and growth of ozon.ru, and I even had a small hand in the creation of the Belarusian oz.by when it launched. From then on, I simply followed the market’s evolution.
As soon as such stores started offering affiliate programs, I signed up to test them out. This was especially advantageous when I was regularly writing the ” The Notes of Glitch the Hamster” series (the namesake of this blog), which reviewed all the latest sci-fi releases on the Russian-speaking market. Back then, I included links to books directly in my reviews, using my affiliate ID. I wouldn’t say I earned a lot, but I did manage to buy a few books (considering that getting books from Russian ozon to Belarus at the time wasn’t exactly easy).
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