Guy Kawasaki is described as “the boldest venture capitalist in Silicon Valley,” according to the cover of the Russian edition of his book The Art of the Start. In the original English version, however, no one characterizes him this way, nor did he include his own name in the book’s title—that was the work of the Russian publishers (in the Russian version, the book is titled Startup by Kawasaki.)
I can’t speak to his boldness, but Guy Kawasaki is best known for promoting the Macintosh brand at Apple in the 1980s, and he is credited with creating both the strategy and even the term “evangelism” (when a product gains passionate fans who promote and advertise it on your behalf—”evangelists”).
The book is often recommended as an excellent guide for those wanting to start their own business and for those seeking investors for such ventures. The book’s subtitle positions it as a collection of time-tested methods for launching any business.
Yes, the book consists of a series of relatively short chapters covering everything that might be needed to start a new business: from preparing a pitch and finding investors to hiring employees and working with customers.
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