Some books come into your life at just the right time. I first noticed Richard Rumelt’s Good Strategy, Bad Strategy a few years ago and bought it immediately. I didn’t get around to reading it right away, but once I started, it suddenly became very popular among my colleagues, which gave me the chance to discuss various points with them.
A year passed, my thoughts settled, and I realized that the book was so good that it deserved a more thoughtful re-read. So that’s what I did this time.
So what is this book about, and why did I read it twice in roughly a year and a half?
Read more
